Sunday, February 20, 2011

Amazon

Amazon.com is my favorite web site when it comes to ordering anything online. The selection is huge so I look there no matter what I’m interested in purchasing, Amazon’s prices have saved me money especially on text books and I have to commend them for their customer service. The order process is straight forward and they effectively communicate so I know exactly when my order will arrive.


But in addition to their selection and customer service I also commend Amazon for its responsible business practices. On the website their is a section called Amazon and Our Planet where it describes the ways Amazon tries to reduce its environmental impact. These include frustration free packaging, environmentally friendly packaging, and  AmazonEncore Publishing which ensures that "physical editions are assembled using recycled and sustainably harvested paper stock that has been certified by the Forest Stewardship Council or the Sustainable Forestry Initiative." 


Also, in times of disaster, customers can make donations to the American Red Cross through Amazon. Through icons located on Amazon's homepage, customers have donated more than $35 million to global relief programs since 2001. 


Another way Amazon customers can help nonprofit organizations is through Amazon Wish Lists. Through this service, people can help organizations by giving them exactly what they are looking for and the right amount of each particular product. And this all done through a payment system that people know to trust as safe and Secure. 


There is also an affiliate marketing program called Amazon Associates. "As associates, organizations place links to Amazon products and services on their websites. For each purchase made through these links, the organization earns up to 15% in referral fees from Amazon.com. It's a great way for nonprofits to earn revenue without asking donors for direct contributions. Plus, donors know that each time they make a purchase through these links, they're helping their favorite nonprofit."

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